Online Music Promotion

13Mar08

The internet is the future. The internet is now!

I have been studying online music trends and how people are using the net in regards to music. CD’s are slowly becoming extinct. People are just downloading more now, both free and pay sites.  The music world is changing into a content industry more than an audio industry. It will be very exciting to see how everything shakes out, but I am going to work on making my independent record label one of the ones that is an innovator in this new era. I am going to sign some new acts and also develop some previous acts and start to launch them into the future of music, instead of what has been done so many times.

What are your thoughts? Where do you see the future of music?

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One Response to “Online Music Promotion”

  1. Cheers for the support bro!

    part of the new model though I think is breaking an artist over the period of 2-3 years to establishing digital revenue from a strong brand/asset value.

    I’m just trying to develop some new kind of contract – charging monthly fees protects and rewards my effort, but at the same time – closes off so many opportunities to work with artists who cant buy into a proposition where they have to pay me a monthly retainer and wait and hope for the future to arrive.

    My experience is mainly of artists running out of steam and resources after a few months, and also dealing with established labels who’s experience is 6 weeks of hype and then you drop the album.

    That doesn’t work any more. Content is going to hit, dip and then parabola back up the tail with solid web 2.0 promotion.

    Really it does require a lot of faith. But at the same time I’m not too keen on long term contracts, or being in a position of having to force an artist to maintain their commitment.

    So it’s really about creating a new, dynamic proposition.


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