So now you have your tour booked! How do you promote it?

Here is what I did to promote my tour:

1. Looked up every TV, radio, website, magazine I could find in each place I was performing
2. Typed up a press release that announced the tour and all of the dates
3. Sent the release 4 months in advance to all the media outlets I found
4. Sent event/calendar listings to any local events calendars I could find in each city
5. Sent posters and CD’s to each venue
6. Sent a reminder press postcard to media 1 month before the tour

I did not do any media follow up calls…I probably should have…it maybe would have helped get more press. I did get featured in some newspapers, and the Associated Press picked up the story in South Dakota…which got me exposure in tons of papers and radio…even places I was not performing.

I had about 30 people show up at each coffee shop gig that I did, which I thought was great…since no one had really heard of me before.

Here are some things I gained from doing a tour:
1. I set a goal and did it
2. Got some Press
3. Sold some CD’s
4. Got to perform for people I did not know
5. Had a blast traveling over those 2 weeks
6. Got experience I can share and use again
7. All those dates looked great on my website!!

I should mention that I stayed in a few motels…some more expensive than I should have…and I also stayed with friends/family….So there was expenses involved, but I found the experience and exposure to be worth it.

So if you take some time and follow the steps that I did, you could book yourself a nice little tour.

Let me know if you have any questions, I would be glad to answer them!

- Chad Sharp